We reveal human behaviour to help organisations understand people

Behavioural Insight | Communications Planning | R&D Innovation

About

Naked Eye is a team of ethnographic researchers and virtual reality filmmakers. We use video to show you what people are doing, thinking and feeling, and VR to transport you to their world. We specialise in uncovering insights in established and emerging markets for the healthcare, technology and consumer industries.


Naked Eye was founded in 2003 by Nick Leon. London-based, we work out of the same building as our sister company, creative agency VCCP.

Case Studies


Understanding people isn’t easy. It’s why we spend time observing what people do and how they do it. We listen hard to what they say and try to understand what they really mean. We use ethnography to reveal behaviour, and virtual reality to immerse you in their world. We use this expertise to uncover big, revealing truths. Ones that are relevant and meaningful to the people you’re trying to reach. Have a look at our case studies:


Behavioural Insight Communications Planning R&D Innovation All Case Studies

Clients

Client: McKinsey&Company
Client: Johnson&Johnson
Client: abbvie
Client: AstraZenica
Client: Microsoft
Client: AutoTrader
Client: Astellas
Client: BlackBerry
Client: amazon
Client: MARS
Client: nesta
Client: JRF
Client: NHS
Client: NEW ERA
Client: DEPAUL UK
Client: Roche
Client: gsk
Client: Unilever
Client: 02
Client: vodafone
Client: Food Standards Agency
Client: Cancer Research UK
Client: Department of Health
Client: Pearson

News

We are delighted to be invited to speak at the Patient-Centric Multichannel Marketing event on 30th January in London. Please come along for drinks, food and networking followed by two presentations and a panel discussion.

Join us at the event ‘Innovations in Market Research’ held at the British Healthcare Business Intelligence Association on 7th March 2019 in Central London. Naked Eye will be running a training session on how to use VR (Virtual Reality) to co-create patient stories.

Naked Eye heading into the deep south of the USA on an innovation study to understand the impact of allergy on people’s lives

Blog

The false exit

Columbo, the master of the false exit, can teach ethnographers a few things on how to get a reveal. I’m sure you remember him. Crumpled raincoat. Unshaven. He looked like he’d slept in his clothes for a week. Lieutenant Columbo — played by …

Continue reading »


Continue reading

Contact

Naked Eye, Greencoat House, Francis Street, Victoria, London. SW1P 1DH. United Kingdom.

T: +44 (0)20 7931 6199

E: nick@nakedeyeresearch.co.uk