Naked Eye works with organisations that are passionate about understanding their customers. We bring the world of the customer right into the heart of the boardroom. We use ethnography and filmmaking to show you the way people live and what influences their choices. We believe doing this is more emotive than verbal claims and has the ability to cross boundaries.
“The insights we’ve gained from Naked Eye has fundamentally changed the way we market our product. They will add approximately £6m to my sales over the next 12 months.”
— Pharmaceutical Brand Manager
“Naked Eye's work literally took clinicians and commissioners into the world and lives of the population. This resulted in fundamental changes in communication styles and access channels to services.”
— NHS, Director
“The outputs delivered by Naked Eye were outstanding. They have made significant in-roads in delivering on our core brand strategy. We have been able to bring these consumers to life to both internal and external stakeholders and drive behaviour change.”
— GSK, Marketing Director
Back in Saint Petersburg. How do Russians live with allergies?
Naked Eye gearing up for filming and ethnography in Lagos, Batam and Brasilia
Naked Eye in South African Townships exploring new product opportunities to save water in homes
Cultural and behavioural insights across 5 continents and in over 20 countries.
Virtual Reality Filmmaking in Nigeria: 10 things we learned VR was made for ethnographers. It offers viewers an unbelievably immersive experience into the world of their consumer. This isn’t a tech guide or even rough guide. This is just a …
The super talented Planning team at VCCP recently had a Skype meeting about the impact of Brexit / Trump, the rise of populism and the implications for brands in different countries. A few things we learnt: Economic reality doesn’t seem …
The VCCP Curious Talks were back with a bang this week as they launched Season 4 – ‘The Future of Video’. Kicking off proceedings for the new season were the four Godfathers of VCCP Kin, Peter Grenfell, Jon Wicks, Patrick Stileman …
We live in “an age of rampant, self-driven individualism”, says Libby Purves, but we’re still herd animals at hear. Look at the way English shoppers have reduced their use of disposable plastic bags by more than 80% since stores started …