Naked Eye works with organisations that are passionate about understanding their customers. We bring the world of the customer right into the heart of the boardroom. We use ethnography and filmmaking to show you the way people live and what influences their choices. We believe doing this is more emotive than verbal claims and has the ability to cross boundaries.
“The insights we’ve gained from Naked Eye has fundamentally changed the way we market our product. They will add approximately £6m to my sales over the next 12 months.”
— Pharmaceutical Brand Manager
“Naked Eye's work literally took clinicians and commissioners into the world and lives of the population. This resulted in fundamental changes in communication styles and access channels to services.”
— NHS, Director
“The outputs delivered by Naked Eye were outstanding. They have made significant in-roads in delivering on our core brand strategy. We have been able to bring these consumers to life to both internal and external stakeholders and drive behaviour change.”
— GSK, Marketing Director
Apa kabar? Back after 1 month of fieldwork in Jakarta. Fascinating observations on homecare behaviours for global consumer goods company
Naked Eye and User Research International partner up in Seattle USA to study tech innovation for global consumer electronics company
Naked Eye invited to work on a 5 country European wide campaign to better understand advanced breast cancer
4 continents, 18 countries, endless insights into culture and behaviour.
Here’s a musing on ethnographic briefs. I like to meet prospective clients to discuss their brief and what’s going on in their business. It’s not just the personal connection – I want to go back feeling inspired. Over email you …
The way we collectively judge changes and culture influences the values on how we make choices. When making decisions cultural norms are our “default.” But when making a thoughtful deliberation, we’re more likely to engage in an internal debate, and …
Messenger: we are heavily influenced by who communicates information Incentives: our responses to incentives are shaped by mental shortcuts Norms: we are strongly influenced by what others do Defaults: we go with the flow of present options Salience: our attention …
We’ve had a fascinating few months in Seattle conducting ethnography with early stage start-ups in the IoT and in home automation sector. With consumer demand growing for solutions that are connected and affordable, there is huge potential for new players …
Naked Eye Research Ltd. 5th Floor, Greencoat House, Francis Street, Victoria, London. SW1P 1DH. United Kingdom.
T: +44 (0)20 7931 6199