Naked Eye Research - Ethnographic Research Specialists

We reveal human behaviour to help organisations understand people

Behavioural Insight | Communications Planning | R&D Innovation

About

Naked Eye is a team of ethnographic researchers and virtual reality filmmakers. We use video to show you what people are doing, thinking and feeling, and VR to transport you to their world. We specialise in uncovering insights in established and emerging markets for the healthcare, technology and consumer industries.


Naked Eye was founded in 2003 by Nick Leon. London-based, we work out of the same building as our sister company, creative agency VCCP.

Case Studies


Understanding people isn’t easy. It’s why we spend time observing what people do and how they do it. We listen hard to what they say and try to understand what they really mean. We use ethnography to reveal behaviour, and virtual reality to immerse you in their world. We use this expertise to uncover big, revealing truths. Ones that are relevant and meaningful to the people you’re trying to reach. Have a look at our case studies:


Behavioural Insight Communications Planning R&D Innovation All Case Studies

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News

Back in Saint Petersburg. How do Russians live with allergies?

Naked Eye gearing up for filming and ethnography in Lagos, Batam and Brasilia

Naked Eye in South African Townships exploring new product opportunities to save water in homes

Blog

Telling Patient Stories Using VR

In this blog VCCP Health and Nick Leon are in a Q&A on VR as a way to immerse people in the lives of patients.

Continue reading »


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Contact

Naked Eye, Greencoat House, Francis Street, Victoria, London. SW1P 1DH. United Kingdom.

T: +44 (0)20 7931 6199

E: nick@nakedeyeresearch.co.uk