Naked Eye works with organisations that are passionate about understanding their customers. We bring the world of the customer right into the heart of the boardroom. We use ethnography and filmmaking to show you the way people live and what influences their choices. We believe doing this is more emotive than verbal claims and has the ability to cross boundaries.
“The insights we’ve gained from Naked Eye has fundamentally changed the way we market our product. They will add approximately £6m to my sales over the next 12 months.”
— Pharmaceutical Brand Manager
“Naked Eye's work literally took clinicians and commissioners into the world and lives of the population. This resulted in fundamental changes in communication styles and access channels to services.”
— NHS, Director
“The outputs delivered by Naked Eye were outstanding. They have made significant in-roads in delivering on our core brand strategy. We have been able to bring these consumers to life to both internal and external stakeholders and drive behaviour change.”
— GSK, Marketing Director
Apa kabar? Back after 1 month of fieldwork in Jakarta. Fascinating observations on homecare behaviours for global consumer goods company
Naked Eye and User Research International partner up in Seattle USA to study tech innovation for global consumer electronics company
Naked Eye invited to work on a 5 country European wide campaign to better understand advanced breast cancer
4 continents, 18 countries, endless insights into culture and behaviour.
Even when social order has collapsed, Britons like to form an orderly queue, it seems. Anthropologist Kate Fox studied footage from the riots of August 2011, and noted that looters lined up outside shops, to wait their turn. As they …
No nonsense talk by Hemmingway found in 1967 a nonfiction piece By-Line, Hemingway on Writing. Here Hemingway offers advice to aspiring writers – but it’s just as true for observational researchers… Interviewer: How can a writer train himself? Hemmingway: Watch …
This week we’ve launched ‘StoryQuest’ – our new programme for leadership. The more I read, think and talk to friends, colleagues the clearer the picture becomes: it is end users, customers, patients, citizens – the people that organisations exist to …
Ethnography is about discovery, seeing and revealing telling details. The things that people surround themselves with offer valuable clues to their needs and wants. Sometimes the most powerful findings can just be arriving at better questions. Especially at the start …
Naked Eye Research Ltd. 5th Floor, Greencoat House, Francis Street, Victoria, London. SW1P 1DH. United Kingdom.
T: +44 (0)20 7931 6199