Naked Eye works with organisations that are passionate about understanding their customers. We bring the world of the customer right into the heart of the boardroom. We use ethnography and filmmaking to show you the way people live and what influences their choices. We believe doing this is more emotive than verbal claims and has the ability to cross boundaries.
“The insights we’ve gained from Naked Eye has fundamentally changed the way we market our product. They will add approximately £6m to my sales over the next 12 months.”
— Pharmaceutical Brand Manager
“Naked Eye's work literally took clinicians and commissioners into the world and lives of the population. This resulted in fundamental changes in communication styles and access channels to services.”
— NHS, Director
“The outputs delivered by Naked Eye were outstanding. They have made significant in-roads in delivering on our core brand strategy. We have been able to bring these consumers to life to both internal and external stakeholders and drive behaviour change.”
— GSK, Marketing Director
Naked Eye gearing up for filming and ethnography in Lagos, Batam and Brasilia
Naked Eye in South African Townships exploring new product opportunities to save water in homes
Naked Eye kicks off series of short documentary and behavioural insights films into the world of COPD patients
Cultural and behavioural insights across 5 continents and in over 20 countries.
We live in “an age of rampant, self-driven individualism”, says Libby Purves, but we’re still herd animals at hear. Look at the way English shoppers have reduced their use of disposable plastic bags by more than 80% since stores started …
If you had to flee your country, what’s the one piece of technology you would take with you? This striking film, designed to watch on a mobile phone, helps the viewer to experience with immediacy the confusion and fear facing refugees
The music industry has faced many challenges over the past decade, from the threats posed from illegal sharing platforms to the emergence of royalty paying streaming sites, such as Spotify – which now has around 80 million active users every …
This is another fascinating look at storytelling in film that is worth 5 minutes of your time. You may be familiar with Pixar’s rules for storytelling. This short film takes a deep dive into Rule 14: “Why must you tell …