Naked Eye works with organisations that are passionate about understanding their customers. We bring the world of the customer right into the heart of the boardroom. We use ethnography and filmmaking to show you the way people live and what influences their choices. We believe doing this is more emotive than verbal claims and has the ability to cross boundaries.
“The insights we’ve gained from Naked Eye has fundamentally changed the way we market our product. They will add approximately £6m to my sales over the next 12 months.”
— Pharmaceutical Brand Manager
“Naked Eye's work literally took clinicians and commissioners into the world and lives of the population. This resulted in fundamental changes in communication styles and access channels to services.”
— NHS, Director
“The outputs delivered by Naked Eye were outstanding. They have made significant in-roads in delivering on our core brand strategy. We have been able to bring these consumers to life to both internal and external stakeholders and drive behaviour change.”
— GSK, Marketing Director
Naked Eye in the USA, Germany and UK working with a global software company to understand how different devices fit into people’s lives.
Naked Eye in Mexico, Germany and UK researching adherence issues for children with Turners syndrome
Naked Eye joining education company to explore opportunities for tablet-based educational apps in rural Tanzania
4 continents, 18 countries, endless insights into culture and behaviour.
I came across some field notes with work I did with Microsoft User Research team in Redmond Seattle. The work focused on start-up working on IoT tech (internet of things). One of the most powerful stories I captured on fieldwork …
Last month a team from Pearson and Naked Eye set out to visit remote villages in Tanzania to test what the role of technology could be in developing sustainable business opportunities in some of the poorest parts of the world. …
Provocative thinking from author Jeff Vandermeer , a three-time Fantasy World Award-winning novelist: “writers need to be more like naturalists or zoologists when they study story because then you’re looking at how all the elements fit together.” The model and …
This article was originally published on 28/03/15 on Huffington Post. “I remember being sat in the offices of a Reading based telephone directory firm, receiving our fortnightly “we must stop Google” briefing, when I piped up – “You should stop …