Naked Eye Research - Ethnographic Research Specialists

We are an ethnographic research agency

Behavioural Insights for Product Innovation,
Communications & Marketing Campaigns


Naked Eye works with organisations that are passionate about understanding their customers. We bring the world of the customer right into the heart of the boardroom. We use ethnography and filmmaking to show you the way people live and what influences their choices. We believe doing this is more emotive than verbal claims and has the ability to cross boundaries.

Meet our team


We’ve produced over 1000 ethnographic stories and insights across the world.

Behavioural Insights

Internal Communication

Marketing Campaigns

Let’s get started

Behavioural Insight

“The insights we’ve gained from Naked Eye has fundamentally changed the way we market our product. They will add approximately £6m to my sales over the next 12 months.”

— Pharmaceutical Brand Manager

see case studies

Internal Communications

“Naked Eye's work literally took clinicians and commissioners into the world and lives of the population. This resulted in fundamental changes in communication styles and access channels to services.”

— NHS, Director

See more case studies

Marketing Campaigns

“The outputs delivered by Naked Eye were outstanding. They have made significant in-roads in delivering on our core brand strategy. We have been able to bring these consumers to life to both internal and external stakeholders and drive behaviour change.”

— GSK, Marketing Director

Get in touch



See case studies

Where we've worked

Cultural and behavioural insights across 5 continents and in over 20 countries.



More blog posts


We live in the same building as creative agency VCCP, our sister company.

Naked Eye, Greencoat House, Francis Street, Victoria, London. SW1P 1DH. United Kingdom.

T: +44 (0)20 7931 6199


Naked Eye is a Market Research Society company partner.

Naked Eye is part of Chime Communications Ltd. All rights reserved. © 2017 by Naked Eye Research Limited.