We reveal human behaviour to help organisations understand people

Behavioural Insight | Communications Planning | R&D Innovation


Naked Eye is a team of ethnographic researchers and virtual reality filmmakers. We use video to show you what people are doing, thinking and feeling, and VR to transport you to their world. We specialise in uncovering insights in established and emerging markets for the healthcare, technology and consumer industries.

Naked Eye was founded in 2003 by Nick Leon. London-based, we work out of the same building as our sister company, creative agency VCCP.

Case Studies

Understanding people isn’t easy. It’s why we spend time observing what people do and how they do it. We listen hard to what they say and try to understand what they really mean. We use ethnography to reveal behaviour, and virtual reality to immerse you in their world. We use this expertise to uncover big, revealing truths. Ones that are relevant and meaningful to the people you’re trying to reach. Have a look at our case studies:

Behavioural Insight Communications Planning R&D Innovation All Case Studies


Client: McKinsey&Company
Client: Johnson&Johnson
Client: abbvie
Client: AstraZenica
Client: Microsoft
Client: AutoTrader
Client: Astellas
Client: BlackBerry
Client: amazon
Client: MARS
Client: nesta
Client: JRF
Client: NHS
Client: NEW ERA
Client: Roche
Client: gsk
Client: Unilever
Client: 02
Client: vodafone
Client: Food Standards Agency
Client: Cancer Research UK
Client: Department of Health
Client: Pearson


We are thrilled to be invited to speak at UXD Healthcare in Amsterdam on the 4-5th July.

Naked Eye will be working across the EU with patients to raise awareness of a rare hereditary disease. The stories will promote education for people experiencing the condition, their families and the general public.


Looking forward to presenting at EphMRA 2019 in Warsaw with GSK. We will be discussing the value of human stories versus data, mapping megacities, and demonstrating evidence as to how inspirational stories brought success to the business.


Want to know what people are saying about Against the Tides?

Hear the live reactions from our audience as they left the screening in Central London…   Already seen the film? Amazing. Thank you for supporting independent British cinema! If you enjoyed the film – spread the word. Share this post …

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Naked Eye, Greencoat House, Francis Street, Victoria, London. SW1P 1DH. United Kingdom.

T: +44 (0)20 7931 6199

E: nick@nakedeyeresearch.co.uk