Naked Eye works with organisations that are passionate about understanding their customers. We bring the world of the customer right into the heart of the boardroom. We use ethnography and filmmaking to show you the way people live and what influences their choices. We believe doing this is more emotive than verbal claims and has the ability to cross boundaries.
“The insights we’ve gained from Naked Eye has fundamentally changed the way we market our product. They will add approximately £6m to my sales over the next 12 months.”
— Pharmaceutical Brand Manager
“Naked Eye's work literally took clinicians and commissioners into the world and lives of the population. This resulted in fundamental changes in communication styles and access channels to services.”
— NHS, Director
“The outputs delivered by Naked Eye were outstanding. They have made significant in-roads in delivering on our core brand strategy. We have been able to bring these consumers to life to both internal and external stakeholders and drive behaviour change.”
— GSK, Marketing Director
Naked Eye kicks off series of short documentary and behavioural insights films into the world of COPD patients
Naked Eye invited to work in Japan, Germany, USA and UK with an American electronic commerce and cloud computing company
Naked Eye in the USA, Germany and UK working with a global software company to understand how different devices fit into people’s lives.
4 continents, 18 countries, endless insights into culture and behaviour.
The competition between retailers over their Christmas adverts has been described as an “arms race”. This year John Lewis has taken the analogy a step further by setting its Christmas advert in outer space. The £1 million production was, admittedly, filmed mostly …
Collins English Dictionary has chosen binge-watch as its 2015 Word of the Year. Meaning “to watch a large number of television programmes (especially all the shows from one series) in succession”, it reflects a marked change in viewing habits, due …
There are a number of wildly recognized events that mark the passing of time and change of seasons. Yet, in today’s world we are informed of change perhaps more by the brands in our lives than the natural environment that …
I came across some field notes with work I did with Microsoft User Research team in Redmond Seattle. The work focused on start-up working on IoT tech (internet of things). One of the most powerful stories I captured on fieldwork …