Behavioural Insight | Communications Planning | R&D Innovation
Naked Eye is a team of ethnographic researchers and virtual reality filmmakers. We use video to show you what people are doing, thinking and feeling, and VR to transport you to their world. We specialise in uncovering insights in established and emerging markets for the healthcare, technology and consumer industries.
Naked Eye was founded in 2003 by Nick Leon. London-based, we work out of the same building as our sister company, creative agency VCCP.
Understanding people isn’t easy. It’s why we spend time observing what people do and how they do it. We listen hard to what they say and try to understand what they really mean. We use ethnography to reveal behaviour, and virtual reality to immerse you in their world. We use this expertise to uncover big, revealing truths. Ones that are relevant and meaningful to the people you’re trying to reach. Have a look at our case studies:
"The insights we’ve gained from Naked Eye has fundamentally changed the way we market our product. They will add approximately £6m to my sales over the next 12 months."
— Pharmaceutical Brand Manager
"Naked Eye's work literally took clinicians and commissioners into the world and lives of the population. This resulted in fundamental changes in communication styles and access channels to services."
— Marketing Director
"The outputs delivered by Naked Eye were outstanding. They have made significant in-roads in delivering on our core brand strategy. We have been able to bring these consumers to life to both internal and external stakeholders and drive behaviour change."
— GSK, Global Marketing Director
"Naked Eye brought us unique insights into our audience."
— Pearson, Global Director, Immersive learning
Back in Saint Petersburg. How do Russians live with allergies?
Naked Eye gearing up for filming and ethnography in Lagos, Batam and Brasilia
Naked Eye in South African Townships exploring new product opportunities to save water in homes
In this blog VCCP Health and Nick Leon are in a Q&A on VR as a way to immerse people in the lives of patients.
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Naked Eye, Greencoat House, Francis Street, Victoria, London. SW1P 1DH. United Kingdom.
T: +44 (0)20 7931 6199