Dads in Austere Britain
As part of our work looking at the effect of austerity on British families today, we went to spend time with some Dads to find out more about their experiences of this challenging time. View this video on vimeo.com The outlook for UK families in this time of austerity seems bleak. A recent report from [...]
Read more...Panel discussion at Naked Eye Life in a Day screening
Last Thursday, in a tucked-away screening room in Covent Garden Naked Eye hosted a screening of Kevin MacDonald and Ridley Scott’s 2011 film ‘Life in a Day’. We were joined by heads of research, marketing and branding professionals from across a wide range of sectors. Shot on a single day, Life in a Day is [...]
Read more...A little treat goes along way
This is our final blog entry on the seven coping strategies consumers are using in today’s Austere Britain as identified by Rhea Simnett Head of Insight at RAPP UK and our friends at Trajectory. Treat Buying small treats to reduce the feeling of deprivation caused by the six other behaviours Consumers are justifying their spending [...]
Read more...What did Ethnography ever do for Healthcare Communications Anyway?
It’s a good question and one we are asked shortly after we step through most agencies doors. Ask yourself before you embark on a new campaign – how well do you really know your patients? Are there insights which you may be unaware currently that could help shape your whole communications strategy? Rational data and [...]
Read more...It’s Our Screening this Week!
This Thursday Naked Eye will be hosting the hugely ambitious Kevin MacDonald and Ridley Scott film ‘Life in a day’ at our favourite cinema in London. We were really taken by it as it’s arguable the first crowd sourced documentary which broke new ground in the world of filmmaking. The film includes scenes selected from 4,500 [...]
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