What are people’s relationships with water in Townships in South Africa?

R&D Innovation


A multinational consumer goods company

The Challenge

Understand how people currently use water in home in order to develop water saving technologies.


Using ethnographic research methods such as participant observation, photo-journalism, co-discovery techniques and filmmaking we revealed people’s habits around communal water pumps, washing in home and the challenges of accessing and collecting clean water across different South African townships.


The findings from the study help set technical targets and supported new concepts for new product development opportunities within the category.