A multinational consumer goods company
Understand how people currently use water in home in order to develop water saving technologies.
Using ethnographic research methods such as participant observation, photo-journalism, co-discovery techniques and filmmaking we revealed people’s habits around communal water pumps, washing in home and the challenges of accessing and collecting clean water across different South African townships.
The findings from the study help set technical targets and supported new concepts for new product development opportunities within the category.
What does 'clean' mean to people living in rural and urban Indonesia?
What are the needs of early stage IoT companies designing for smart homes?
What are the purchasing needs of SME businesses?
What is the impact of multiple sclerosis on mobility?
How do people buying new cars go about their purchase?
Why do some patients choose not to fully report symptoms?
What are the challenges for people living with bipolar and schizophrenia?
What relationship do homeless young adults have with their health?
How do we engage COPD patients so they can choose to have a more positive outlook?
We want to immerse our leadership into the world of Crohn’s patients
How are people affected by APKD?
What are people's relationships with water in Townships in South Africa?
How do people manage fever in rapidly developing countries?
How can low cost technology support learning in the world’s poorest regions?