Posts Tagged ‘consumer behaviour’
Cheap and cheerful
At Naked Eye, our interests in understanding consumer behaviours and attitudes go beyond our client briefs, leading us to explore the most relevant issues of today. This is our fifth blog entry on Austere Britain: The Real Effects. This week we are looking at how consumers are now considering the ‘cheap and cheerful’. Downgrade Trading [...]
Read more...Consumers are looking for the best deals
Over the last month the team here at Naked Eye have been researching how the austerity measures in Britain are affecting families. This week we’ve been looking into the third coping strategy Rhea Simnett, Head of Insight at RAPP UK identified in her research on consumer behaviour. Manage Managing costs through discounts, volume offers, and [...]
Read more...How has the economic downturn impacted consumer behaviour?
The effects on different sectors are already evident, particularly those that rely on discretionary spending for example in areas including private education and private health. Rhea Simnett, Head of Insight at RAPP UK, has identified seven coping strategies that consumers are adopting 1: Stop – stopping and delaying purchases Reduce – reducing volume or frequency [...]
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