Posts Tagged ‘culture’
Ethnography and Behaviour Change Programs
“If you want to know how a lion hunts, don’t go to the zoo, go to the jungle” (Flemming Ostergaard, Director of global innovation and marketing, Lego). It seems obvious, but if you really want to know what drives someone’s habits and behaviours, you have to take them out of the market research room and [...]
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“Don’t sit at a computer all the time because then you are looking at the same things as millions of other people” (John Hegarty) Get outside, look around. How are people living their lives?
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