Posts Tagged ‘economy’
How has the economic downturn impacted consumer behaviour?
In our third blog entry on austerity, we are looking at how savvy shoppers are looking for ways to spend less. We thought Rhea Simnett, Head of Insight at RAPP UK research on this thought provoking. She identified seven coping strategies that consumers are adopting[1]: Reduce Reducing volume or frequency of purchases Consumers are looking [...]
Read more...Austere Britain – the real effects
In October 2010, the UK government announced £81bn of public spending cuts, but what effect does this really have on our lives? There are a lot of statistics out there, but Naked Eye will be spending time with some real families to observe the true impact of Austere Britain. Money matters have always been key [...]
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