Posts Tagged ‘empathy’
7 things you need to know about ethnography
Ethnographic research is not research on ‘subjects’ but research with participants. Assume participants are the experts – not you Share film footage with participants as a stimulus for co analysis Spend as much time with people as you can. The more time you spend with people across different times of the day, different contexts and [...]
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“If I were in your shoes, I know what I would do.” Marketers can’t do their jobs without understanding what a prospect wants, talks about or is interested in. And managers (and leaders) are ineffective when they’re unable to imagine life through someone else’s eyes. The problem is this: if you were in my shoes, [...]
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