Posts Tagged ‘families’
Dads in Austere Britain
As part of our work looking at the effect of austerity on British families today, we went to spend time with some Dads to find out more about their experiences of this challenging time. Expectations of the roles and responsibilities of ‘dad’ The dads had a clear perception of their own role within the family: [...]
Read more...Cheap and cheerful
At Naked Eye, our interests in understanding consumer behaviours and attitudes go beyond our client briefs, leading us to explore the most relevant issues of today. This is our fifth blog entry on Austere Britain: The Real Effects. This week we are looking at how consumers are now considering the ‘cheap and cheerful’. Downgrade Trading [...]
Read more...Consumers are looking for the best deals
Over the last month the team here at Naked Eye have been researching how the austerity measures in Britain are affecting families. This week we’ve been looking into the third coping strategy Rhea Simnett, Head of Insight at RAPP UK identified in her research on consumer behaviour. Manage Managing costs through discounts, volume offers, and [...]
Read more...How has the economic downturn impacted consumer behaviour?
In our third blog entry on austerity, we are looking at how savvy shoppers are looking for ways to spend less. We thought Rhea Simnett, Head of Insight at RAPP UK research on this thought provoking. She identified seven coping strategies that consumers are adopting[1]: Reduce Reducing volume or frequency of purchases Consumers are looking [...]
Read more...Austere Britain – the real effects
In October 2010, the UK government announced £81bn of public spending cuts, but what effect does this really have on our lives? There are a lot of statistics out there, but Naked Eye will be spending time with some real families to observe the true impact of Austere Britain. Money matters have always been key [...]
Read more...