Posts Tagged ‘fieldwork’
What’s in your pack?
Over the last year Naked Eye ethnographers have worked in over 10 countries across 3 continents (Asia, Europe, Americas). From rural villages in Northern Indonesia to the outskirts of Moscow to Red Hook in New York. I’m fascinated with the gear people bring with them on fieldwork. I’ll have to ask our ethnographers the 5 [...]
Read more...What makes ‘good’ ethnographers (or ‘good’ ethnography) good?
It’s a good question. Below are a few of the comments from a thread posted this month on LinkedIn’s Ethnography Forum. It’s not an exhaustive list but there are some interesting thoughts in here: Good ethnographers know how and when to look, listen and ask Avoid asking questions when consumers are performing tasks because this [...]
Read more...7 things you need to know about ethnography
Ethnographic research is not research on ‘subjects’ but research with participants. Assume participants are the experts – not you Share film footage with participants as a stimulus for co analysis Spend as much time with people as you can. The more time you spend with people across different times of the day, different contexts and [...]
Read more...