Posts Tagged ‘leaders’

Empathy

  • Posted on 28/03/2011 by Nick

“If I were in your shoes, I know what I would do.” Marketers can’t do their jobs without understanding what a prospect wants, talks about or is interested in. And managers (and leaders) are ineffective when they’re unable to imagine life through someone else’s eyes. The problem is this: if you were in my shoes, [...]

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