Posts Tagged ‘storytelling’
Being There
‘Being there’ – it’s impossible to recreate. Whether it be a hilarious joke you heard, a lost football match or your morning tube journey; telling your friends about it afterwards just isn’t quite the same. The essence of those moments are often lost in the clumsy ‘she said, he said, we said’ back and forth [...]
Read more...Panel discussion at Naked Eye Life in a Day screening
Last Thursday, in a tucked-away screening room in Covent Garden Naked Eye hosted a screening of Kevin MacDonald and Ridley Scott’s 2011 film ‘Life in a Day’. We were joined by heads of research, marketing and branding professionals from across a wide range of sectors. Shot on a single day, Life in a Day is [...]
Read more...YouTube filmmaking
If anyone is interested in mashed up YouTube filmmaking this is the biggest, boldest experiment to date. Credit to Producer Ridley Scott and director Kevin MacDonald. They took 80,000 submissions and 4,500 hours of footage and created “Life in A Day” YouTube.com/LifeInADay. Its been described as a patchwork of experiences, from the banal (going to [...]
Read more...Storytelling
External communications in organisations are often sophisticated, emotionally engaging and reinforce a set of specific values and aspirations. This is in direct contrast to company’s internal communications where the message often fails to create a desired shift in behaviour and inspire belief. In this scenario the status quo in organisations remain the same – there [...]
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