We reveal human behaviour to help organisations understand people

Behavioural Insight | Communications Planning | R&D Innovation

About

Naked Eye is a team of ethnographic researchers and virtual reality filmmakers. We use video to show you what people are doing, thinking and feeling, and VR to transport you to their world. We specialise in uncovering insights in established and emerging markets for the healthcare, technology and consumer industries.


Naked Eye was founded in 2003 by Nick Leon. London-based, we work out of the same building as our sister company, creative agency VCCP.

Case Studies


Understanding people isn’t easy. It’s why we spend time observing what people do and how they do it. We listen hard to what they say and try to understand what they really mean. We use ethnography to reveal behaviour, and virtual reality to immerse you in their world. We use this expertise to uncover big, revealing truths. Ones that are relevant and meaningful to the people you’re trying to reach. Have a look at our case studies:


Behavioural Insight Communications Planning R&D Innovation All Case Studies

Clients

Client: McKinsey & Company
Client: Johnson & Johnson
Client: abbvie
Client: AstraZenica
Client: Microsoft
Client: AutoTrader
Client: Astellas
Client: BlackBerry
Client: amazon
Client: MARS
Client: Nesta
Client: Joseph Rowntree Foundation (JRF)
Client: National Health Service (NHS)
Client: NEW ERA
Client: DEPAUL UK
Client: Roche
Client: GlaxoSmithKline (GSK)
Client: Unilever
Client: 02
Client: Vodafone
Client: Food Standards Agency
Client: Cancer Research UK
Client: Department of Health
Client: Pearson
Client: Alnylam Pharmaceuticals
Client: Reckitt Benckiser (RB)

News

Going live soon! 7 stories from across Europe on living with a hereditary disease.

Living with schizophrenia. We are spending time with parents learning about the burden of care and the impact of mental illness on their families lives

We are creating short documentary films to educate healthcare professionals on the impact of severe eosinophilic asthma on people’s lives

Blog

Predicting a Crash

The film The Big Short came up in one of my recent Netflix searches. It chronicles the lead-up to the 2007-2008 financial crises. A group of investors bet against the US mortgage market after their research discovers how flawed the market …

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Contact

Naked Eye, Greencoat House, Francis Street, Victoria, London. SW1P 1DH. United Kingdom.

T: +44 (0)20 7931 6199

E: nick@nakedeyeresearch.co.uk