We reveal human behaviour to help organisations understand people

Behavioural Insight | Communications Planning | R&D Innovation


Naked Eye is a team of ethnographic filmmakers and researchers. We use immersion and video to show you what people are doing, thinking and feeling, and VR to transport you to their world. We specialise in uncovering insights in established and emerging markets for the healthcare, technology and consumer industries.

Case Studies

Understanding people isn’t easy. It’s why we spend time observing what people do and how they do it. We listen hard to what they say and try to understand what they really mean. We use ethnography to reveal behaviour, and virtual reality to immerse you in their world. We use this expertise to uncover big, revealing truths. Ones that are relevant and meaningful to the people you’re trying to reach. Have a look at our case studies:

Behavioural Insight Communications Planning R&D Innovation All Case Studies


Client: McKinsey & Company
Client: Johnson & Johnson
Client: abbvie
Client: AstraZenica
Client: Microsoft
Client: AutoTrader
Client: Astellas
Client: BlackBerry
Client: amazon
Client: MARS
Client: Nesta
Client: Joseph Rowntree Foundation (JRF)
Client: National Health Service (NHS)
Client: NEW ERA
Client: Roche
Client: GlaxoSmithKline (GSK)
Client: Unilever
Client: 02
Client: Vodafone
Client: Food Standards Agency
Client: Cancer Research UK
Client: Department of Health
Client: Pearson
Client: Alnylam Pharmaceuticals
Client: Reckitt Benckiser (RB)


We are looking to connect with individuals and organisations interested in supporting charity Hospice Biographers. For more information please contact us.

Naked Eye has returned to face-to-face immersive research and film making. Since July we’ve worked in UK, Germany and Spain. If you have any questions on planning projects – please contact us.

Thank you PM Society for two nominations and a bronze award for our Internal Communications work with GSK. It’s the first time we’ve entered the awards and we’re super pleased to be nominated among the talent in the healthcare industry.


Hospice Biographers

Naked Eye are ambassadors for Hospice Biographers, a nationwide charity that trains and mentors specialist volunteers to record the biographies and life stories of those with life limiting conditions.  We are looking to connect with individuals and organisations interested in supporting our …

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Naked Eye, Kings Works, Kings Road, Teddington TW11 0QB. United Kingdom

T: +44 7786 111304

E: nick@nakedeyeresearch.co.uk