A global healthcare and consumer company
Identify the needs of people during early stages of pain and fever. Make sense of the cultural, social and economic factors that influence people’s treatment choices in Lagos (Nigeria), Batam (Indonesia) and Brasilia (Brazil). Identify opportunities for new digital services and pack opportunities and communicate this back to the business.
Naked Eye spent 16 days in each city, working in different neighbourhoods in Lagos, Batam and Brasilia. From visiting traditional herbalists to observing the role of apps on smartphones, our analysis made sense of the range of their behaviours and people’s unmet needs.
A virtual reality film for a leadership congress. Broadcast quality insight films. Recommendations for technology, service and pack innovation for the Global R&D innovation team.
How can low cost technology support learning in the world’s poorest regions?
What are the needs of early stage IoT companies designing for smart homes?
What are the purchasing needs of SME businesses?
What is the impact of multiple sclerosis on mobility?
How do people buying new cars go about their purchase?
Why do some patients choose not to fully report symptoms?
What are the challenges for people living with bipolar and schizophrenia?
What relationship do homeless young adults have with their health?
How do we engage COPD patients so they can choose to have a more positive outlook?
We want to immerse our leadership into the world of Crohn’s patients
How are people affected by APKD?
We want a 360 fully immersive view of the patient experience
What are people's relationships with water in Townships in South Africa?
What does 'clean' mean to people living in rural and urban Indonesia?
How do people manage fever in rapidly developing countries?